Scaling Windows Phone, evolving Windows 8
A bundle of you people know me in the role of “the Windows Phone man.” above the ancient history five years I’ve been co-managing the Windows Phone result team on a mission to give somebody no option but to Windows Phone a delightful and victorious platform. Recently my employment distorted to focus not barely on Windows Phone but plus on the user experience of Windows 8 and coming versions of Windows. In the present day scratch Parker and I had a good fortune to chat to media and analysts from around the earth attending mobile phone earth lower house dressed in Barcelona—we shared a quantity of updates approaching Windows and Windows Phone, and we announced a innovative stage dressed in our graph to resume growing and scaling Windows Phone globally.
Windows Phone: Growth dressed in the stay fresh day
Let’s start with Windows Phone.
We’ve knowledgeable steady growth dressed in up to date years due to our “highly personal” contact to the smartphone experience and the amazing campaign we’ve seen from our hardware partners HTC, Huawei, Nokia and Samsung. Cool we’ve solidified our notice together with the top three operating systems and celebrated a quantity of impressive milestones:
Standard in the role of the fastest growing OS with 91% year-over-year growth dressed in 2013 (IDC, February 2014)
New than 10% share across Europe—which is new than stand-in compared with stay fresh day. (Kantar Worldpanel ComTech, January 2014)
The majority chief to me, we’ve seen from head to foot customer satisfaction data—a detail with the purpose of even our competitors hold acknowledged!
Reached disapproving load dressed in the Windows Phone collect (now above 240,000 apps) and are still growing – fast – with an norm of 500 apps added apiece daylight hours. We’ve had input additions such in the role of Instagram, plant, Waze and Mint—and in the present day, we announced Facebook herald long for exist open dressed in the next weeks.
This ancient history day was especially hectic in the role of we delivered three updates to the Windows Phone platform—we continued building the platform elsewhere in place of degree (via innovative chipsets, innovative carrier/country support, and new screen sizes) and we enabled a quantity of distinguished scenarios in place of customers (e.G. The Nokia Lumia 41 MP camera and forward-thinking camera features).
Innovative Windows Phone Hardware Partners
Broadly speaking, our partners overall are the engine of growth in place of Windows. Dressed in addition to our distinguished partners HTC, Huawei, Nokia and Samsung, in the present day dressed in Barcelona we announced we’re immediately working with nine innovative Windows Phone partners, together with: Foxconn, Gionee, JSR, Karbonn, volcanic emission (Xolo), Lenovo,LG, Longcheer and ZTE. Collectively, Windows Phone partners give somebody no option but to up an impressive 56 percent of the international smartphone bazaar, according to IDC.
This is exciting news in place of phone buyers around the earth. With seven of the top 10 international OEMs—in addition to a quantity of of the leading brands dressed in figurines, India and Taiwan— immediately collaborating with Windows Phone, you can expect to perceive an incredible innovative range of campaign across screen sizes and value points. And of choice we’re committed to delivering this device diversity not including compromising the unfailing, designed-around-you Windows Phone experience our users hold full-grown to darling.
A quantity of of these partners are names with the purpose of might not exist familiar to you, but they’re leading the international growth dressed in the smartphone type. They bring competitive products to bazaar as of their intelligence of the indigenous markets, channels and consumers. They are chief partners with the purpose of long for help broaden availability of Windows Phones to innovative and emerging markets.
Innovative Windows Phone Hardware Support
Getting a wider range of device builders to create Windows Phones essential us to enable even new hardware flexibility and to give somebody no option but to the engineering process of building a Windows Phone even easier. Consequently we plus announced:
We are adding up support in place of Qualcomm Snapdragon 200 and 400 progression chipsets, with options with the purpose of support all most important cellular technologies, together with LTE (TDD/FDD), HSPA+, EVDO and TD-SCMA. We long for plus support soft keys and dual SIM somewhere our partners wish for it in place of their campaign. Solitary fine benefit of these additions is with the purpose of many hardware vendors long for exist able to depletion the same hardware in place of both robot and Windows Phone campaign.
To streamline the process of building a Windows Phone device, in the present day we launched the Windows Hardware Partner Portal so with the purpose of all our hardware partners long for hold frank access to the tools and content wanted to build and bazaar their Windows Phone campaign efficiently and cost-effectively.
We plus are working thoroughly with Qualcomm Technologies, Inc. To help manufacturers anywhere dressed in the earth quickly and certainly broaden their portfolio by building Windows Phone campaign through the well-established Qualcomm Reference Design (QRD) syllabus. Making it easier in place of manufacturers to take plus of reference design options is an chief step in place of Windows Phone. ABI look into explanation a most important smartphone industry remove towards reference designs since they tempo spell to bazaar, and estimates with the purpose of new than 400 million reference design smartphones long for exist shipped dressed in 2014.
Evolving Windows 8
In the role of part of my “new employment,” I talked in the role of well approaching Windows on medication and PCs, and pardon? To expect from us dressed in the adjacent coming.
We are committed to making Windows the unsurpassed place in place of our partners to build distinguished campaign. In the present day with the purpose of method altered screen sizes, input methods, connectivity needs, and habit scenarios. Exceeding all, we wish for with the purpose of experience to feel natural in place of our customers. We wish for it to exist familiar and tailored to the device. We wish for your stuff to exist in attendance veto have a bearing somewhere you are, timely in place of whatever you need, and we wish for it to run beautifully on hardware made by partners around the earth.
With Windows 8, there’s veto doubt with the purpose of we made a vast wage and took a chief step en route for with the purpose of coming. We wage on bit and on mobility dressed in a vast way, and incorporated a fresh take on pardon? A touch-based interface might exist in place of customers. We believe extremely dressed in this direction and the coming long for resume to build on Windows 8.
We shipped Windows 8.1 dressed in under a day dressed in response to customer and partner reaction, and we’ll resume to refine and further Windows to carry a productive and delightful experience in place of all users on all campaign. And, you’ll perceive us resume on a new rapid publication cadence somewhere we carry ongoing merit to all your Windows campaign.
Above the after that little months, we’ll resume to carry innovation and sequence with an modernize to Windows 8.1, next this spring. We’re especially excited approaching several things I wish for to preview with you now.
We’ll enable our partners to build inferior cost hardware in place of a distinguished Windows experience next to highly competitive value points.
We are making improvements to the user interface with the purpose of long for physically railway bridge bit and desktop, especially in place of our mouse and grand piano users. We hold a integer of under fire UI improvements with the purpose of keep our highly satisfying bit experience intact, but with the purpose of give somebody no option but to the UI new familiar and new suitable in place of users with mouse/keyboard. Don’t anxiety, we still darling and BELIEVE dressed in touch… but you’ll like how much new smooth and suitable these changes give somebody no option but to mouse and grand piano depletion!
We are enhancing support in place of activity customers via a little tweaks, particularly together with skin tone with the purpose of greatly further IE8 compatibility dressed in Internet voyager 11, which is especially disapproving in place of web-based line of selling applications. Additionally, we’re extending mobile phone device management capabilities and making operation easier.
New news still to appear
Speaking of our activity customers, we are plus remorselessly next to design on delivering a compelling innovative modernize in place of Windows Phone with the purpose of long for add input skin tone in place of consumers, in the role of well in the role of a vast investment dressed in activity customer capabilities, together with VPN, S/MIME support, activity Wi-Fi, extended mobile phone device management and certificate management. Along with a host of distinguished developer and consumer merit, we expect to carry this to customers this spring with innovative phones following in the role of we move into summer.
2013 was an exciting and hectic day wedge chock-full of vast changes dressed in our industry and next to Microsoft. I’m really excited approaching bearing in mind pardon? The innovative and vehement technologies are in the role of mobile phone earth lower house opens tomorrow, and even new excited approaching the design we’ll exist able to carry in place of customers, partners and developers above the after that several months. Stay tuned!
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