App Annie mark – bazaar Q2 2013: Google take part in Exceeds iOS App warehouse dressed in App Downloads by 10% dressed in Q2 2013
Hail to the App Annie bazaar mark, somewhere on the finish of all quarter, we evaluation the most recent download and revenue insights by provisions, countries and categories. Dressed in addition to our monthly Games and Apps mark, the bazaar mark provides you with a macro look at of the trends, plateful you identify somewhere to look in lieu of the nearly all fertile investment opportunities dressed in the app provisions.
Basic trends across provisions, countries and categories
Riding spicy performances dressed in India and Brazil, Google Play’s add up to app downloads were top than individuals dressed in the iOS App warehouse dressed in Q2 2013. Though Google take part in had supplementary downloads, the iOS App warehouse still generated 2.3x the revenue. The top of the realm rankings in lieu of downloads and revenue dressed in the iOS App warehouse and Google take part in remained string, but a join emerging markets stood not at home from the set dressed in Q2 2013:
Russia has climbed six bad skin dressed in the iOS App warehouse download rankings since Q2 2012 and broke into the top 5 dressed in Q2 2013. This growth lay Russia dressed in the unique stand since the barely other realm anyway the United States dressed in the top five countries by downloads in lieu of both the iOS App warehouse and Google take part in.
Brazil climbed two bad skin and together India and Russia dressed in the top countries by downloads in lieu of Google take part in, extra establishing Google Play’s leadership stand dressed in individuals emerging markets.
Games continued to dominate the share of revenue in lieu of both app provisions, and still accounted in lieu of a greater share dressed in Google take part in somewhere it comprised above 80% of revenues opposed to. Roughly 75% dressed in the iOS App warehouse. While realm rankings remained relatively string, in attendance was hefty movement dressed in a integer of categories in Q2 2013:
The important growth of harmony and Social Networking apps helped drive iOS App warehouse revenue.
Communications apps surged to #2 behind Games in lieu of Google take part in downloads.
The Travel & resident type climbed two bad skin to #5 dressed in the top categories by revenue in lieu of Google take part in.
The warehouse mark
Since of Q2 2013, app downloads dressed in Google take part in were approaching 10% top than individuals dressed in the iOS App warehouse. Though Google take part in led the iOS App warehouse dressed in individual basic appraise, in attendance still remained a extensive gap dressed in app monetization, since the iOS App warehouse generated 2.3x the app revenue of Google take part in.
The realm mark
The United States and dishware retained their positions on the top of the rankings and combined to produce up approaching 40% of add up to iOS App warehouse downloads dressed in Q2 2013. China’s iOS downloads continued to grow on an impressive rate, underscoring the country’s eventual aptitude in lieu of the iOS App warehouse, since mentioned earlier dressed in the December 2012 App Annie mark. Dishware is a unique bazaar as it isn’t dominated primarily by the iOS App warehouse and Google take part in. Baidu, China’s leading search engine, announced on July 15, 2013 with the purpose of they signed a memorandum of understanding to foothold 91 Wireless, individual of the leading third-party app provisions with the purpose of carry both iOS and robot apps. Third-party app provisions take part in a hefty role dressed in the Chinese app cutback, both in lieu of robot campaign with the purpose of can’t tie to Google take part in and jailbroken iPhones.
Russia climbed three bad skin and broke into the top 5 dressed in Q2 2013, continuing an impressive growth rate with the purpose of motto them pass six other countries since Q2 2012, after they were the 11th ranked realm by iOS downloads.
This rapid grow dressed in the rankings echoed the gains they made dressed in Google take part in downloads somewhere they climbed from #9 dressed in Q2 2012 to their current stand on #4. However, their stand dressed in the iOS App warehouse download position might come to pass on chance later than news with the purpose of individual of Russia’s top transportable operators, Vimplecom, together MTS and Megafon, Russia’s other biggest transportable operators, dressed in their decision to prohibit advertising the iPhone. Individual stem with the purpose of complicated the iPhone negotiations is with the purpose of Russia does not allow transportable operators to subsidize handset sales. Transportable operators desire still vigor iPad sales and Russian consumers desire still come to pass able to foothold iPhones through the transportable operators’ resale provisions and other transportable phone, but this might brake down the iOS App Store’s growth.
The United States, Japan and United Kingdom remained the leaders dressed in the iOS App warehouse after looking on revenue generation, and Australia climbed to #4 later than a spicy Q2. IOS App warehouse revenue was driven primarily by the United States and Japan, which combined to relation in lieu of approaching partially of the add up to iOS App warehouse revenue dressed in Q2.
Google take part in motto Brazil climb two bad skin to join India and Russia since a different emerging bazaar dressed in the top 5 countries by downloads in lieu of Q2 2013. Brazil’s growth was driven dressed in distinct by the gaming type. Android’s unguarded platform has specified Google take part in a very spicy stand dressed in these markets as cell phone manufacturers like Samsung, Nokia, HTC and LG are offering cheaper handsets and already comprise established distribution channels to bazaar and vend their products. The combined downloads in lieu of the United States, South Korea and these three emerging markets comprised above one-third of the add up to Google take part in downloads dressed in Q2 2013.
Japan, South Korea and the United States held on to their positions on the top of the rankings and continued to start growth dressed in Google take part in revenue. Combined, they accounted in lieu of approaching 70% of add up to Google take part in revenue. Since dressed in Q1 2013, the Games type continued to drive revenue dressed in all realm dressed in Q2, but even supplementary so in lieu of the top 2 ranked countries, somewhere it accounted in lieu of above 90% of add up to Google take part in revenue dressed in Japan and above 95% dressed in South Korea.
The type mark
The Games type maintained its dominance dressed in the iOS App warehouse, accounting in lieu of roughly 40% of warehouse downloads dressed in Q2 2013. Photo & tape held on top of the #3 stand it achieved dressed in Q1, but Utilities fell to #5 since the Lifestyle type rose to #4.
Games continued to dominate, accounting in lieu of almost three-quarters of add up to iOS App warehouse revenue dressed in Q2 2013, up from approaching 70% dressed in Q1. The Social Networking and harmony categories comprise full-grown their revenue dramatically dressed in the historical day and unseated Productivity, which has held the #2 place in lieu of the historical day. Social Networking apps climbed six bad skin from #8 dressed in Q2 2012, while the harmony type climbed four bad skin from #7 in the same count interval. Individual exciting aspect of Social Networking’s grow dressed in the iOS App warehouse revenue rankings with the purpose of was covered dressed in the February 2013 App Annie mark is with the purpose of it was not mirrored by a like grow dressed in the store’s download rankings, significance with the purpose of the category’s level of monetization drove growth supplementary than an growth dressed in the user establish.
Games continued to start Google take part in downloads dressed in Q2 2013 and still accounted in lieu of approaching 40% of all downloads, but the exchange of ideas type rode a wave of momentum with the purpose of short of it to the fore of Tools and Entertainment. Although the Tools, Entertainment and Social categories grew on a slower rate than the exchange of ideas type, they all still had spicy gains dressed in the historical quarter with the purpose of enabled them to storage on top of their top 5 position. While the categories in lieu of the iOS App warehouse and Google take part in are defined differently, in attendance seems to come to pass a trend across both app provisions somewhere functional categories like Utilities, Tools and Productivity are not keeping up with supplementary connective categories like Social Networking and exchange of ideas.
The Games type continued to drive revenue dressed in Google take part in, and still to a greater size than the Games type dressed in the iOS App warehouse. Since of Q2 2013, Games dressed in Google take part in accounted in lieu of above 80% of revenue, compared to roughly 75% in lieu of the iOS App warehouse. Games might comprise been the major driver of Google Play’s revenue growth, but the exchange of ideas type too motto solid growth to hold its stand on #2. Although it did not grow since much since Games before exchange of ideas, the Travel & resident type grew a sufficient amount to vigor it into the top 5, displacing the Productivity type with the purpose of held the #5 place dressed in Q1 2013.
Grasp the industry’s most excellent app warehouse data
To grasp an modernize on the top apps dressed in the iOS App warehouse and Google take part in in lieu of June 2013, please come to pass trusty to check not at home App Annie’s most recent Games mark and Apps mark. Subscribe to the blog under, stick to us on Twitter before ‘like’ us on Facebook.
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